Technical SEO is optimizing your website to help search engines like Google find, crawl, understand, and index your pages. A well-optimized site is fast, mobile-friendly, easy to use, and functional. It improves your site’s ranking for specific search terms and helps you drive more traffic to your landing pages. It also routes customers to the information they need quickly and efficiently.
Technical SEO refers to optimizing a website’s technical aspects to improve its visibility and ranking in search engine results pages (SERPs). Technical SEO at https://www.rankboss.com/ focuses on optimizing website elements unrelated to the website’s content. This content includes website speed, architecture, code optimization, other technical factors affecting search engine crawl ability, indexation, etc., and ranking.
Crawlability and indexability are two of the most important aspects of technical SEO. They determine whether or not your website pages are ranked in search results.
Web crawlers (also known as search engine bots) are responsible for determining a site’s content by following links throughout the content. These bots then compile this information into a massive index of web pages that are used to rank websites for specific searches.
Therefore, you want to ensure that your website’s content is easy to find by these bots and that they can index your pages correctly.
This includes making sure your site’s navigation is clear and that it contains a number of internal links to other pages on your site. A good website structure will have a page hierarchy that starts with the home page and moves to high-level category and sub-category pages.
Whether you’re running an ecommerce website or a content-driven site, technical SEO is an essential part of any SEO strategy. It improves how search engines crawl, index, and render your pages, increasing your search engine visibility.
Unlike traditional on-page and off-site SEO, technical SEO is all about the back end of your website. It covers everything from page load time to how easy it is for search bots to access your content.
You can evaluate your website’s speed by using Google’s PageSpeed Insights tool, which gives you a performance score and actionable recommendations for improving it. While a perfect score isn’t necessary, it’s recommended that your pages load quickly.
Having a fast site is important for SEO, but it also improves your user experience and keeps visitors on your website. A slow website will result in high bounce rates and lower conversions. It’s a good idea to run regular site speed audits so that you can fix any issues.
Security is a key aspect of technical SEO. It ensures that your site is safe for users and that it doesn’t compromise their personal information or data. This is essential because Google and other search engines rely on secure websites to recommend the best sites to their users.
A website that doesn’t use HTTPS — the standard protocol for internet traffic — is susceptible to hackers who can steal user data or personal details. This can ruin your reputation and affect your SEO rankings.
To safeguard against these potential threats, you should consider securing your website as soon as possible by purchasing and activating an SSL certificate. This will make your website more secure and help it rank higher on Google.
Having a mobile-friendly website is one of the most important aspects of technical SEO. Not only is it a ranking factor, but it also provides a better user experience.
A mobile-friendly site is one that loads quickly and allows users to easily consume content. It’s also free of obstructive ads that can be difficult to navigate.
Google also uses mobile-friendly ranking factors when determining which sites show up in search results. This means that a mobile-friendly website will rank higher than a non-mobile-friendly site.
To improve the mobile-friendliness of your site, make sure you use a responsive web design or dynamic serving. This will allow Google to crawl your site efficiently and display the content in a way that’s easy to view on any device.
By optimizing these technical factors, a website can improve its search engine visibility and rankings, which can lead to increased traffic, engagement, and conversions. Technical SEO is an important aspect of overall SEO strategy, and it should be regularly monitored and updated to keep up with search engine algorithm changes and best practices.